Brand Identity Method Guide
The complete eight-step method for building a brand identity, with the worksheets and decision tables used on client work.
What you get.
- All eight steps with the output each one produces
- The competitor audit worksheet — four rows across five competitors
- The twelve logo types, tallied against your own market
- The four type registers and the license checks
- Supporting graphics: pattern, illustration, photography, mascot
- The complete brand guide contents, section by section
Built for.
Founders and business owners commissioning or approving brand work who want to judge it against criteria rather than taste. Also useful for designers who want a sequence they can hand a client.
Details
There are a few solid methods for building a brand identity. This one is mine — eight steps, in order, where every step's output is the next step's input. That is the whole reason the order matters.
The free guide gives you the sequence. This is the complete method: every step with its worksheets, the twelve logo types set against your own market, the four type registers with the license checks that kill most candidates, the supporting graphics, and the full brand guide contents.
Written for owners and operators, not designers. No jargon and no theory — the order I actually work in, and what each step has to produce before the next one starts.