Shift 360 Wellness

Shift 360 is a wellness startup that uses leading biofeedback scanning technology and fRife frequency therapy and PEMF therapy to regenerate and support balance and vitality.

Led the end-to-end brand build and digital rollout for Shift360 Wellness, defining the brand architecture, visual identity, and tone of voice to align with a modern, tech-enabled wellness experience. Developed core brand assets—including logo direction, color palette, typography, and usage guidelines—then translated the identity into a high-performing website experience.

Built the site structure and page flow (Home, Experience/Services, Technology, Contact), ensuring clear messaging, strong UX, and conversion-focused design. Delivered a cohesive, scalable web presence optimized for SEO, mobile responsiveness, and future campaign expansion.