Lone Star Safety Group (LSSG) is a Houston-based team of safety consultants that helps companies stay compliant through OSHA through jobsite/facility safety inspections, audits, safety consulting and project safety staffing.
I supported Lone Star Safety Group by building a complete brand identity from the ground up—defining the look, feel, and consistency of the brand across every touchpoint. This included designing a refreshed logo system, a cohesive visual style with supporting iconography, and a clear set of brand standards for color palette, typography (fonts), and layout rules.
The result was a polished, professional identity that strengthens credibility, improves recognition, and gives the team a repeatable framework for marketing materials and digital use going forward.


