Kilgore Industries

Kilgore Industries, LP is a parent company made up of specialized sub-brands that support commercial and industrial construction

Directed integrated marketing and brand strategy across Kilgore Industries and its sub-brands, ensuring a consistent identity while tailoring messaging to distinct business units and audiences.

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Led brand evolution work—visual standards, positioning, and campaign-ready creative—then built and optimized the digital ecosystem supporting growth (websites, landing pages, tracking, and reporting). Developed and executed SEO and local visibility strategies to increase rankings, traffic, and qualified leads, supported by conversion-focused page structures, content architecture, and technical improvements.

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Managed multi-channel digital marketing initiatives (email, social, and demand/lead generation) with performance measurement baked in. Supported award and recognition efforts by packaging brand narrative, project highlights, and proof points into submissions and promotional content that elevated market credibility and reinforced employer and industry positioning.