Free guides
The sequences I actually run.
Not theory and not a listicle. Each guide is a working method — the order I follow, what each step produces, and the checks that decide whether something is finished. Written for owners and operators, not designers.
Start here
Pick the one you need.
01
Eight steps in order — purpose, competitor audit, the words, direction, drawing, typeface, supporting graphics, brand guide. Every step's output is the next step's input, which is why the order is the method.
02
66 tools checked against the vendors' own documentation. Which ones do the whole job, which connect then stop, and which have no connector at all.
03
More on the way
New guides come out of client work, so they arrive when a method has been run enough times to be worth writing down.
Why these are free.
A method you can read is the fastest way to tell whether we would work well together. If you run it yourself and it holds, that is a good outcome. If you would rather someone ran it for you, you already know how I work before we speak.
Julio Cornavaca · cornavaca.com