Guide
Now you can track Instagram data through Google
Google Search Console now reports on Instagram posts and Reels. See the exact words people typed to find you.
01
Launched July 7, 2026 as a Search Console property type
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Covers Instagram, TikTok, X and YouTube
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Works even if you have no website
Free download
Get the Instagram guide
Setup steps, plus what each report actually tells you.
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What platform properties report
Google Search only. Not in-app.
Checked against Google Search Central and Search Console Help, September 2026.
4
platforms supported
Instagram · TikTok · X · YouTube
3
reports per property
Performance, Insights and Achievements
0
websites required
Creators without a site can connect an account
Platform properties show how your content performs on Google Search and Discover. They do not report how many times a post appeared inside Instagram — native Insights still covers that.
What's inside
Setup, then what to do with the numbers.
01
Connect the account
Add your Instagram account as its own property and verify it. Each account needs a separate property — there is no bulk add for agencies running several profiles.
02
Read the Performance report
Total clicks, impressions, and the actual search terms people typed before landing on your posts. Filter by post or by query to find what is working.
03
Read the Insights report
Which of your posts pull traffic in from Google, plus Achievements — milestones as the account gains ground in search.
Checked against Google's own documentation.
Every claim in this guide comes from Google Search Central documentation and Search Console Help, not from a blog post. Where Google has not confirmed something, the guide says so instead of guessing. Verified September 2026.
Julio Cornavaca · cornavaca.com