The Insight Behind My Brand
Work with me
➔
A one-person brand studio built on a retro-innovative look: strict symmetry paired with roundness, held to as few moves as possible.
The identity is a simple expression of retro modernism — an 80s sensibility rebuilt in a modern way, drawing on the era rather than imitating it. Indigo carries the weight and lime is the only accent, with a pastel range around them: sky, lavender, baby blue, blossom and butter. The mark is a stepped C — a staircase and a magnet held in one shape.
Brand Identity
Web Development
SEO / AEO
AI Stack
INSPIRATION
The Cornavaca C is a stepped letterform: a staircase and a magnet held in one shape. It stands for climbing and for pull — progress, and the specific people that progress attracts.
CONCEPT & INSPIRATION
Inspired by the Staircase and the Magnet
The left edge of the C is built from four rising steps. A staircase never stands still — each step assumes the next one. It reads as constant upward movement: the sky is the limit, always reaching a new height.
The overall form is a horseshoe magnet. A magnet does not attract everything; it pulls one kind of element and ignores the rest. That is the positioning — Cornavaca serves a specific niche of owners and operators who want to move forward with new technology, not a general audience.
Icon
Steps
Magnet
BRAND IDENTITY
Cornavaca is built on a retro-innovative look: strict symmetry paired with roundness, held to as few moves as possible. It is a simple expression of retro modernism — an 80s sensibility rebuilt in a modern way, drawing on the era rather than imitating it.
The palette works the same way. Indigo carries the weight and lime is the only accent, with a pastel range around them — sky, lavender, baby blue, blossom and butter. Those tones give the brand its warmth and carry the 80s reference without tipping into nostalgia.
LOGO
Symmetrical and rounded, with a stepped edge — a closed form rendered with real depth.
3C4799
C8F560
B4BAE2
C8AAF0
6EB4DE
E294A4
EBE9C1
COLORS
Indigo, lime and five pastels.
